GET OUT OF THE WAY, I CAN’T SEE YOUR PRODUCT.
Have you ever stepped into a store only to be immediately accosted by a pushy sales rep? You probably stopped to think about how cared for and appreciated you feel, then bought everything in sight, right? Or maybe you just said ‘no thanks’ and wished they would leave you alone.
Ever wonder why the best salesmen stand behind their goods?
Customers don’t come to see the man behind the cart. They come for the goods. Anything between them and the product is pushing them away, not pulling them in.
If you build a product without understanding how people will use it, you are getting in the way of your goods. You are creating friction where there doesn’t need to be and you are losing customers.
Luckily, I know a simple solution to bring them back and increase your sales or user base. Get out of the way.
