Users are less patient than they have ever been.
As technology improves, the minds of those who use it build greater expectations about how things should function and how long they should take. The smallest monkey wrench in the works kills the experience for them, leaving them frustrated.
It doesn’t have to be this way. When you put the time and resources into properly designed systems users will not only keep coming back, they will do your advertising for you. Let’s see what this can look like:
